OTT / CTV

WHAT IS OTT/CTV?

OTT is non-skippable, immersive content format that allows advertisers to reach consumers in a new way by serving video ads before or within streamed content on a number of different connected devices. Around 90% of delivery will be on a large screen TV within the home. 

OTT is essential for advertisers looking to reach the binge-watchers, cord-cutters, and on-demand subscribers who make up the 60% of U.S. households that own a CTV device.

(YuMe & Nielsen Report)

THE BENEFITS OF OTT/CTV

  • Non-skippable, immersive content format allowing advertisers to engage with a unique audience who is committed to the content it is consuming.
  • Reach a unique group of video consumers that advertisers cannot reach with traditional TV commercials. 
  • An ability to serve video ads pre-roll and mid-roll within streamed content on connected devices. 
  • In-app or in-browser, geo-optimized targeting capabilities. 
  • Allows advertisers to combine TV with the precision targeting of digital. 
  • Access to premium inventory through one centralized dashboard.