SEO & SEM

SEARCH ENGINE OPTIMIZATION

Search engine optimization (SEO) is defined as the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic/visitors and the purchase of paid placement (i.e. Google Ads formerly Adwords).

CRO (Conversion Rate Optimization) is the best place to start when you are looking for more leads from your website. This will make direct changes that can dramatically increase your lead flow. We will implement A/B testing to try different approaches that make it easier for your customers to convert. 

Other tactics that contribute to search engine performance include:

  • The use of key layout elements, such as footers and navigation links.
  • The keyword optimization of graphics, images, videos, and other media.
  • The use of text-based headers and relevant copy whenever possible.
  • The application of compelling call-to-actions and submission forms.

SEARCH ENGINE MARKETING

Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.

These ads, often known by the term pay-per-click ads, come in a variety of formats. Some are small, text-based ads, whereas others, such as product listing ads (PLAs, also known as Shopping ads) are more visual, product-based advertisements that allow consumers to see important information at-a-glance, such as price and reviews.

Search engine marketing’s greatest strength is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they are ready to make a purchase. No other advertising medium can do this, which is why search engine marketing is so effective and such an amazingly powerful way to grow your business.